Terrie Hansen

SVP-Marketing
Virtuoso

In her role with Virtuoso, Terrie directs content creation and brand management for all Virtuoso constituencies, overseeing Virtuoso’s magazine publishing, direct marketing, digital marketing, websites, public relations, corporate communications and creative services. Prior to joining Virtuoso in 2004, Terrie's 20-year career included roles as managing director of a daily newspaper in Dallas, and publisher of American Way, the magazine of American Airlines. She graduated from the University of Texas at Austin with a BBA in business management, and holds a CTIE travel-industry certification.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018

09:40 How the Right Kind of Travel Agent Survived: Mixing Digital and Offline Tools & Servicing

For decades, critics have predicted the complete elimination of the travel agency distribution channel. In fact, true ‘order taker’ Travel Agents have become extinct, while truly service-oriented Travel Advisors have thrived and even achieved star status. The Travel Advisor of the future mixes using online, social, and offline tools to grow business and serve travel clients, prioritizing human connections and service that’s worth paying for. We’ll look at some of the factors as to why the ‘right’ kind of Travel Advisor thrived, and trends to watch in selling and servicing in this category.
• How Travel Advisors use Digital to automate the predictable so they can humanize the exceptional
• Balancing innovation with tried-and-true consumer servicing tools
• Leveraging data to better understand clients and anticipate needs
• Telling the story of a Travel Advisor in new ways