Stuart Weiss, Senior Manager, E-Commerce Strategy at Virgin Vacations
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Stuart Weiss


Senior Manager, E-Commerce Strategy
Virgin Vacations

Check out the incredible speaker line-up to see who will be joining Stuart.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018


09:45 Panel Discussion: Winning The Booking Through Search And Display

It’s no secret—travel brands love online advertising….but not all online advertising is the same, so you must be vigilant in measurement as you build your attribution models. The experts on this panel share their case as to what they see works best in grabbing the awareness of the traveler:

• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Adding instant-booking features on ads to convert the customer with fewer clicks
• Which method travel brands find to have the most long-term success, and bang for your buck