Stuart Weiss

Senior Manager, E-Commerce Strategy
Virgin Vacations

Stuart Weiss is the Manager of E-Commerce Marketing Strategy for Virgin Vacations. He has expertise in lead generation, web development, search engine, email, and social media marketing. Stuart has implemented successful PPC campaigns for Walt Disney Parks and Resorts Online (WDPRO) properties such as DisneyCruise.com, DisneyVacationClub.com, DisneyParks.com, and DisneyInstitute.com. He has created websites and online marketing programs for prominent timeshare companies such as The St. Regis Residence Club, The Ritz-Carlton Club, Starwood Vacation Ownership, and Marriott Vacation Club brands. Stuart was also a member of the Worldwide E-commerce Organization at Compaq Computer Corporation.

Stuart lives in Celebration, Florida and can be found online at http://www.linkedin.com/in/stuartmweiss.

Check out the incredible speaker line-up to see who will be joining Stuart.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

09:45 Panel Discussion: Winning The Booking Through Search And Display

It’s no secret—travel brands love online advertising….but not all online advertising is the same, so you must be vigilant in measurement as you build your attribution models. The experts on this panel share their case as to what they see works best in grabbing the awareness of the traveler:

• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Adding instant-booking features on ads to convert the customer with fewer clicks
• Which method travel brands find to have the most long-term success, and bang for your buck