Digital Travel US 2016 (past event)
May 02 - 04, 2016
Contact Us: 1.888.482.6012
Stephen Gordon
SVP, eCommerce
Northwood Hospitality LLC
Check out the incredible speaker line-up to see who will be joining Stephen.
Download The Latest AgendaBe Our Guest: Extending Digital Solutions To The In-Trip Experience
Sunday, February 4th, 2018
15:00 Social Media Sites – Not Just For “Likes” Anymore
Social media is not just for guest engagement and building brand loyalty. Social sites can and should be considered an effective medium for driving traffic and conversions to the brand site. Hotel eMarketers should stop looking at social as a complete non-ROI entity and begin to consider certain social media sites as revenue generating partners. To fully leverage this new thought you need to:
• Think differently about the abilities and goals of social media sites and acknowledge that social sites can be used to drive website traffic and revenue
• Ensure that the social sites are curated with website traffic and brand conversions in mind
• Devise a plan on your brand site on how to best welcome (and convert) a visitor coming from social
• Identify which social metrics make the most sense to set benchmark and goals, and testing new endeavors
• Think differently about the abilities and goals of social media sites and acknowledge that social sites can be used to drive website traffic and revenue
• Ensure that the social sites are curated with website traffic and brand conversions in mind
• Devise a plan on your brand site on how to best welcome (and convert) a visitor coming from social
• Identify which social metrics make the most sense to set benchmark and goals, and testing new endeavors