Stephanie Smith

Stephanie Smith is the Director of eCommerce for Baywood Hotels, a hotel management company that owns and operates over 80 hotels across the United States with $800 million in assets and at least 12 assets in the pipeline. Stephanie is a graduate of Virginia Tech, where she received a BS in Hospitality and Tourism Management, and also a graduate of University of Texas at Dallas, where she received a MBA.

After graduation from Virginia Tech, Stephanie launched her hospitality career with Hyatt Hotels working in food and beverage operations and catering. After seven years of service with Hyatt, she made her career transition from operations to digital marketing as the Director of Marketing and Client Services for Valet Interactive, a full-service internet marketing agency catering to hotels.

In her current role with Baywood Hotels, Stephanie's focus is on gaining exposure and increasing direct revenue for the primarily select service portfolio. Strategies for driving revenue include search engine optimization, paid marketing, social media, reputation management, PR, content, imagery, reporting, analytics and email marketing.  She also works closely with international brands Marriott, Hilton and IHG to ensure all online opportunities are maximized.