Sine Scott

Regional Director, Internet Marketing
Fairmont Hotels and Resorts

Sìne Scott has been working in technology and travel for the past 15 years with companies including Fairmont Hotel & Resorts, Intrawest and the Canadian Tourism Commission. She oversees the digital strategy for Fairmont Hotels in the Pacific Northwest. Most recently she has worked on successful projects like Fairmont Hotel Vancouver’s Adrian award winning 75th anniversary social media campaign and the Destination Canada media site and mobile app for the 2010 Olympic Winter Games. She is an HSMAI certified digital marketer and holds a Bachelor of Commerce from University of British Columbia and an Ecommerce certification from McGill University.

Check out the incredible speaker line-up to see who will be joining Sine.

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Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

15:20 Panel Discussion: Millennial Marketing—Tapping Into The Social-Obsessed Segment

Nearly half of Millennial and Gen X consumers “like” brands on social media. So what do you do now? Are these people actually traveling with you? Are they loyal to your brand? Maybe not yet- but maybe some are…and their disposable income will only continue to grow. We know Millenials like to take their selfies at their favorite, off the beaten path travel spots, so tap into their mindsets. The executives on this panel share their knowledge as to how this fast-moving generation ticks by:
• Focusing on future travelers without alienating current customers
• Cultivating a younger audience: using platforms to show travel products that fit into their lifestyle
• Utilizing user generated content: pulling content from millennial ambassadors, and the legal challenges that may come with it
• Measuring the return on influence…and turning it into investment