Sandy Schadler

VP Marketing
Travelink-American Express

Sandy is responsible for executing a digital, social, mobile, CRM, traditional media and regional advertising strategy for Travelink and its sub-brands, Employee Vacation Programs and Privileged Journeys (luxury/VIP personal travel), across a national network of retail and virtual offices. In addition, she maintains a close relationship with American Express Marketing in New York and their Preferred Travel Suppliers globally to ensure all marketing and advertising channels are delivering the high caliber of results for which the American Express brand is well known. Sandy also holds an advisory board position for Travel + Leisure magazine and the German National Tourism Office in the USA.

Prior to joining Travelink, American Express Travel, Sandy spent 16 years leading and serving the digital and social marketing needs of major automotive brands such as Audi of America, Chevrolet, The Chrysler Group, and Infiniti & Nissan of North America.

Check out the incredible speaker line-up to see who will be joining Sandy.

Download The Latest Agenda

Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

09:40 Panel Discussion: Digital Revolution Is A Culture Evolution

Travel brands know to survive means digital is now incorporated through every facet of the company culture. But it’s not as easy as adding an app, some onsite features, and a tweet; it’s a change of mindset, and getting travelers to be as excited about their trip products as you are to give them great service. The experts on this panel share their tips:
• Working with the top: getting executives to champion digital change
• Thinking like a start-up: becoming nimble, agile, and efficiently executing A/B testing
• Delivering an exciting vision by building customer-driven design solutions
• Getting digital, product, and onsite teams to listen and leverage one another: delighting users, solving problems, and driving real business results