Digital Travel US 2016 (past event)
May 02 - 04, 2016
Contact Us: 1.888.482.6012
Ryan Gibson
EVP of Marketing Strategy
Merkle
Check out the incredible speaker line-up to see who will be joining Ryan.
Download The Latest AgendaThe Digital Traveler: Harnessing Their Research For Your Revenue
Thursday, January 4th, 2018
09:25 5 Digital Reservation-Driving Strategies To Implement Now
From targeting audiences to maximizing spend on Google to getting connected with the right travelers on Facebook, you need to know where the best way to target bookings. This presentation delivers 5 key actionable ideas for attendees to apply to their programs today by learning how to:
• Find customer audiences via paid search
• Use a gap analysis to align site content with traveler persona
• Maximize value from Facebook custom and managed audiences
• Squeeze the value out of customer reviews
• Plan for and measure the effectiveness of a multi-channel marketing program
16:50 Digital Solution Deep Dives
Have a specific digital challenge? These interactive working groups are your opportunity to discuss your pressing issues with executive peers, and build a mini-roadmap to your solution. Choose 2 tables amongst each unique topic.
To lead a Deep Dive, contact Alex.Cherkovets@wbresearch.com or 646-200-7534.
1. 5 Digital Reservation-Driving Strategies To Implement Now
Ryan Gibson, EVP of Marketing Strategy, Merkle
2. Using Video To Drive Bookings
Matt Leingang, VP, Eyeview West Coast
3. Conversion To Cross-Sell: What Customers Really Crave
Bob Dufour, CEO, Fusion
4. Mining Your Customer Data For Maximum Cross-Sell And Up-Sell
Lindsey Hafemeister, Partnership Marketing Manager, Xanterra Parks & Resorts
Are you seeing your whole customer? Do you know when, where and how often they travel? If not, you’re probably missing out on opportunities.
By consolidating customer data from over a dozen affiliated travel brands in the Xanterra travel & leisure portfolio, the Xanterra marketing team is mining their customer data for knowledge and insight that is helping them grow their business while reducing customer acquisition costs. Join this round table to learn how they’re utilizing guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.
5. Turning Customer Opinion Into Customer Action: How Listening Creates Trustworthy Data For Actionable Improvements
Lily Christensen, Head of Business Development- US & America, USABILLA
6. Translation As Your Secret Weapon: Reach More Consumers, “Leapfrog” Competition, & Reduce Marketing Spend
Paris H. Loesch, VP, Global Travel, Consumer & Digital Markets, Lionbridge
How do you cut thru the digital clutter? How do your consumers? Its all about “PERSONAILZATION” and Lionbridge will share several case studies on how large and small clients in the Travel Industry have figured it out. Paris Loesch will share specifics examples, best practices and Do’s & Don’ts - real actionable insights and actions steps you can take “tomorrow” to sell more, spend less and beat your competitor.
To lead a Deep Dive, contact Alex.Cherkovets@wbresearch.com or 646-200-7534.
1. 5 Digital Reservation-Driving Strategies To Implement Now
Ryan Gibson, EVP of Marketing Strategy, Merkle
2. Using Video To Drive Bookings
Matt Leingang, VP, Eyeview West Coast
3. Conversion To Cross-Sell: What Customers Really Crave
Bob Dufour, CEO, Fusion
4. Mining Your Customer Data For Maximum Cross-Sell And Up-Sell
Lindsey Hafemeister, Partnership Marketing Manager, Xanterra Parks & Resorts
Are you seeing your whole customer? Do you know when, where and how often they travel? If not, you’re probably missing out on opportunities.
By consolidating customer data from over a dozen affiliated travel brands in the Xanterra travel & leisure portfolio, the Xanterra marketing team is mining their customer data for knowledge and insight that is helping them grow their business while reducing customer acquisition costs. Join this round table to learn how they’re utilizing guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.
5. Turning Customer Opinion Into Customer Action: How Listening Creates Trustworthy Data For Actionable Improvements
Lily Christensen, Head of Business Development- US & America, USABILLA
6. Translation As Your Secret Weapon: Reach More Consumers, “Leapfrog” Competition, & Reduce Marketing Spend
Paris H. Loesch, VP, Global Travel, Consumer & Digital Markets, Lionbridge
How do you cut thru the digital clutter? How do your consumers? Its all about “PERSONAILZATION” and Lionbridge will share several case studies on how large and small clients in the Travel Industry have figured it out. Paris Loesch will share specifics examples, best practices and Do’s & Don’ts - real actionable insights and actions steps you can take “tomorrow” to sell more, spend less and beat your competitor.