Olivia McKinsey

Marketing attribution offers a way to quantify influences and synergies across channels, strategies, and tactics, as well as to identify specific changes that can be made to your marketing mix to dramatically increase the performance of your entire marketing ecosystem. Olivia McKinsey , Manager, Digital Operations at IHG, along with Manu Mathew, CEO & Co-Founder of marketing at attribution provider Visual IQ, will discuss the following topics regarding their marketing attribution engagement:

• IHG's marketing analytics goals
• Implementing attribution
• Insights, optimizations, and results
• Organizational changes
• Attribution's future at IHG

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

1. Marketing Attribution Success at IHG: An Insider’s Perspective
Olivia McKinsey , Manager, Digital Operations, IHG
Manu Mathew, CEO & Co-Founder, Visual IQ

2. Mastering The Intent Hotspot To Conversion Lifecycle: Architecting Strategies To Achieve Digital Travel Transformation
Mohammad Gaber, Head of Travel & Hospitality Industry Strategy, Adobe

3. Understanding Your Users To Launch Digital Experiences Your Customers Love
Ben Gray, Lead Digital Analyst, Applause

4. Exceeding The Demands Of The Digital Traveler
Alexander McPhie, Lead Strategist, Qubit

5. Fine Tuning Marketing Partner Performance: Collect And Analyze The Right Data
Erik Mikisch, VP, Marketing, Performance Horizon

6. The Concierge In Your Pocket: Connection And Loyalty Through Mobile
Alon Waks, VP, Global Head of Product Marketing, LivePerson
Angela Blanchard, Director of Travel Operations Infrastructure and Support, Disney