Digital Travel US 2016 (past event)
May 02 - 04, 2016
Contact Us: 1.888.482.6012
Nikhil Govindaraj
VP, Products
Moxie
Check out the incredible speaker line-up to see who will be joining Nikhil.
Download The Latest AgendaThe Digital Traveler: Harnessing Their Research For Your Revenue
Thursday, January 4th, 2018
11:25 Panel Discussion: Form Versus Function—Building An Effective Online Experience
As travelers explore your product offerings, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
• Testing user experience before jumping on the “new, hot” technology
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
• Testing user experience before jumping on the “new, hot” technology