Nadir Ali

Director of Digital Insights & Strategy
Wyndham Destination Network

Nadir has more than 12 years of experience in developing successful digital travel businesses through data-driven marketing insights and strategies. He is an advocate for creating a “culture of data” and highlighting the impact of data on business initiatives across the complete customer lifecycle for improved insights to deepen the understanding of actionable business intelligence for engagement and conversion drivers, marketing campaigns, and user experience. Nadir’s rare blend of technical, marketing, management, and business acumen, enables him to understand the challenges an ecommerce business may face and what it takes to successfully overcome them.

Check out the incredible speaker line-up to see who will be joining Nadir.

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Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

11:10 Panel Discussion: Making The Marketer A Data Scientist

Your marketing role in the travel industry has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, and with a personalized touch. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
• Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
• How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM
• Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to push ancillary products
• Experimenting with blending of content and commerce—your content moving customers around the site to discover more product