Mohammad Gaber

The need to reach connected consumers at each touch point, and the number of customer touchpoints travel brands are interacting with is doubling at a rapid pace. The deeper the the brand interaction, the more chance your company has to change opinions, glean valuable insights, and convert travelers into loyal advocates. Learn how architect an integrated approach to identify intent, build high-ROI segments to increase marketing spend effectiveness and conversions

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

1. Marketing Attribution Success at IHG: An Insider’s Perspective
Olivia McKinsey , Manager, Digital Operations, IHG
Manu Mathew, CEO & Co-Founder, Visual IQ

2. Mastering The Intent Hotspot To Conversion Lifecycle: Architecting Strategies To Achieve Digital Travel Transformation
Mohammad Gaber, Head of Travel & Hospitality Industry Strategy, Adobe

3. Understanding Your Users To Launch Digital Experiences Your Customers Love
Ben Gray, Lead Digital Analyst, Applause

4. Exceeding The Demands Of The Digital Traveler
Alexander McPhie, Lead Strategist, Qubit

5. Fine Tuning Marketing Partner Performance: Collect And Analyze The Right Data
Erik Mikisch, VP, Marketing, Performance Horizon

6. The Concierge In Your Pocket: Connection And Loyalty Through Mobile
Alon Waks, VP, Global Head of Product Marketing, LivePerson
Angela Blanchard, Director of Travel Operations Infrastructure and Support, Disney