Melissa Walner

Director, Global SEO
Hilton Worldwide

Melissa is a strategic digital marketing professional with over 15 years of experience and accomplishments with industry-leading companies. As Head of SEO for Hilton Worldwide since 2012, Melissa and her team are responsible for developing and driving the global organic search strategy for Hilton’s 12 brands and 4,300+ hotels in 94 countries. Melissa’s illustrious career also spans stellar results at reputed retail brands like JCPenney and Fossil.

Check out the incredible speaker line-up to see who will be joining Melissa.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

14:35 Panel Discussion: Leveraging UGC To Enhance Your SEO Best Practices

Images, photos, blogs are flooding the internet from travelers—and they’re talking about your business! Since they’re a fan of you, show them some recognition (they love the re-grams!); so borrow their content and enhance your SEO. By showcasing different perspectives, you can speak to different types of travelers. The experts on this panel share their tips to:
• Establish enterprise-wide best practices for your brand—what rules and links are essential to your SEO plan
• Build fresh and relevant content for SEO optimization
• Curate your brand’s products to ensure your product is relevant in the targeted travelers’ search
• Create valuable and shareable content for search engines to rank with essential, relevant keywords
• Incorporate keywords in social and brand content to make your webpage rank higher than your competitors