Matt Leingang

VP, West Coast
Eyeview

Matt Leingang, VP of Sales, is responsible for the building and maintaining client relations in the Western region of the US. Additionally, Matt is responsible for operating Eyeview’s growing Los Angeles office.

Matt brings to Eyeview over a decade’s worth of experience in the digital media space on the West Coast. His previous positions span from Product Management and Marketing to Sales and Business Development. Most recently, Matt held the VP of Strategic Accounts position at Dedicated Media an online customer acquisition platform.

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

12:15 Using Video To Drive Bookings

As travel marketers, you excel at driving awareness. But are you ready to discuss a new strategy that drives actual bookings?

By combining data, programmatic technology and personalized creative, marketers are using video advertising (yes, video) to speak with travelers at an individual level - and it's driving real results. Join Eyeview to discuss what's possible for travel marketers when you:
• Identify your consumers – know who they are, where they travel, and what affects their consideration process
• Market to these individual consumers with sight, sound and motion on a 1-to-1 level, and
• Measure real business results and return on investment through online bookings and lead generation.

16:50 Digital Solution Deep Dives

Have a specific digital challenge? These interactive working groups are your opportunity to discuss your pressing issues with executive peers, and build a mini-roadmap to your solution. Choose 2 tables amongst each unique topic.

To lead a Deep Dive, contact Alex.Cherkovets@wbresearch.com or 646-200-7534.

1. 5 Digital Reservation-Driving Strategies To Implement Now
Ryan Gibson, EVP of Marketing Strategy, Merkle

2. Using Video To Drive Bookings
Matt Leingang, VP, Eyeview West Coast

3. Conversion To Cross-Sell: What Customers Really Crave
Bob Dufour, CEO, Fusion

4. Mining Your Customer Data For Maximum Cross-Sell And Up-Sell
Lindsey Hafemeister, Partnership Marketing Manager, Xanterra Parks & Resorts

Are you seeing your whole customer? Do you know when, where and how often they travel? If not, you’re probably missing out on opportunities.

By consolidating customer data from over a dozen affiliated travel brands in the Xanterra travel & leisure portfolio, the Xanterra marketing team is mining their customer data for knowledge and insight that is helping them grow their business while reducing customer acquisition costs. Join this round table to learn how they’re utilizing guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.

5. Turning Customer Opinion Into Customer Action: How Listening Creates Trustworthy Data For Actionable Improvements
Lily Christensen, Head of Business Development- US & America, USABILLA

6. Translation As Your Secret Weapon: Reach More Consumers, “Leapfrog” Competition, & Reduce Marketing Spend
Paris H. Loesch, VP, Global Travel, Consumer & Digital Markets, Lionbridge

How do you cut thru the digital clutter? How do your consumers? Its all about “PERSONAILZATION” and Lionbridge will share several case studies on how large and small clients in the Travel Industry have figured it out. Paris Loesch will share specifics examples, best practices and Do’s & Don’ts - real actionable insights and actions steps you can take “tomorrow” to sell more, spend less and beat your competitor.