Mathias Eichelberger

GM, Online Sales
Korean Air

Mathias Eichelberger has over 20 years of experience in the Travel Industry and E-commerce.
He is currently working as General Manager Online Sales and Marketing at Korean Air where he is focused on developing new marketing channels and utilizing technology to grow the company’s online sales.

Prior to joining Korean Air, Mathias was working for 12 years in leadership roles at Expedia and its corporate travel division Egencia.

Check out the incredible speaker line-up to see who will be joining Mathias.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

12:35 Panel Discussion: Driving Direct Bookings From Disrupters

The relationship between traditional travel brands, OTAs, metas, and disrupters is ever-evolving. Traditional travel brands need to constantly assess how to win the booking, increase their exposure, reveal direct “perks”…while still maintaining a strong relationship with various channels. The executives on this panel reveal how they are:
• Assessing which platforms are best to invest in for exposure
• Leveraging meta-search and OTAs for exposure and ensuring the right customer experience on these channels
• Analyzing keywords to be at the top of search, and which keywords are best to bid on
o Branded versus non-branded
• Showing your brand will give you the best service with direct booking and using brand initiatives that are available
• Sweetening the deal: offers that don’t cut into your bottom line to win the direct booking