Louise Lanoix

Senior Digital Enterprise Manager
Air Canada

Louise has extensive experience with customer service and the airline industry, having held many positions during her 28 years at Air Canada. Customer focused, with the ability to transform visionary concepts into new functionality and bring them market, Louise is behind all of the new self-service products at Air Canada that have been launched in the past seven years. After 10 years in IT, she recently joined the e-Commerce team still focusing on delivering successful Mobile applications.

Check out the incredible speaker line-up to see who will be joining Louise.

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Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

12:40 Panel Discussion: Working With A Mobile-First Mindset To Execute Digital Excellence

Travel brands must ensure their online experiences and communications are seamless across channels. Travelers do not browse on their phones; they book. By thinking about your mobile experiences with eCommerce top of mind, your brand will yield higher booking conversions. The experts on this panel are changing the way their brands think of their eCommerce and mobile strategies by:
• Catering to the on-the-go traveler and building a framework for fewer-click bookings
• Re-engaging with the customer through mobile ads and custom messages if there is drop-off
• Resourcing talent: running a mobile site and online site—how do you balance the two?
• Is an enhanced mobile site enough? Deciphering if an app is still necessary for your brand
• Building trust for your customers so they know it’s safe to transact on mobile