Lisa Westlake Chen

Lisa is an award-winning business executive with 20+ years of operations, digital marketing and branding experience. She was head of global marketing at BedandBreakfast.com before becoming GM.  Prior to BedandBreakfast.com, she was GM and head of marketing for Forte Foundation. While at Forte Foundation, she overhauled the marketing organization, redesigned the website and revitalized its CRM program. In 2013, Forbes Magazine recognized Forte's website twice - as a top website for women and top website for entrepreneurs. Prior to Forte, she spent 6 years at The Walt Disney Company where she led brand, marketing and consumer strategy projects across Disney, ESPN and ABC business units. She started her career in advertising / PR and spent three years as a management consultant at Monitor Group. She has an MBA from The Wharton School at the University of Pennsylvania and a BA from Cornell University. 

Lisa is an avid traveler and B&B enthusiast. In 2010 she and her husband travelled for 13 months throughout Asia and South America and stayed at B&Bs along the way. She’s traveled to 30+ countries and lived on 5 continents.