Lindsey Hafemeister

Partnership Marketing Manager
Xanterra Parks & Resorts

Lindsey Hafemeister, Partnership Marketing Manager at Xanterra Parks & Resorts oversees cross sales and marketing partnership opportunities within the Xanterra and Anschutz portfolio of brands.

Xanterra is the largest national park concessionaire in the country, operating the most iconic national parks in country. Through a series of acquisitions over the past nine years, Xanterra has grown its portfolio to include The Grand Canyon Railway & Hotel, the Four Diamond Kingsmill Resort in Williamsburg, VA, Windstar Cruises, The Grand Hotel outside the Grand Canyon, and three active travel companies - Vermont Bicycle Tours, Austin Adventures and Country Walkers.

Xanterra is owned by the Anschutz Corporation and shares common ownership with the Five Star, Five Diamond Broadmoor resort in Colorado Springs, CO and the Five Star Sea Island resort in Georgia. As independent hotels under the Anschutz umbrella, The Broadmoor, Sea Island and Xanterra work very closely together.

Prior to joining the Xanterra team, Lindsey was the marketing manager for The Broadmoor in Colorado Springs. Over her four and half years at The Broadmoor, she
oversaw marketing and PR for the food & beverage operation, managed the traditional and digital marketing and advertising program for the resort and helped launch The Broadmoor Wilderness Experience.

Lindsey is a graduate of the University of Colorado at Boulder, where she studied marketing and finance.

Check out the incredible speaker line-up to see who will be joining Lindsey.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

16:50 Digital Solution Deep Dives

Have a specific digital challenge? These interactive working groups are your opportunity to discuss your pressing issues with executive peers, and build a mini-roadmap to your solution. Choose 2 tables amongst each unique topic.

To lead a Deep Dive, contact Alex.Cherkovets@wbresearch.com or 646-200-7534.

1. 5 Digital Reservation-Driving Strategies To Implement Now
Ryan Gibson, EVP of Marketing Strategy, Merkle

2. Using Video To Drive Bookings
Matt Leingang, VP, Eyeview West Coast

3. Conversion To Cross-Sell: What Customers Really Crave
Bob Dufour, CEO, Fusion

4. Mining Your Customer Data For Maximum Cross-Sell And Up-Sell
Lindsey Hafemeister, Partnership Marketing Manager, Xanterra Parks & Resorts

Are you seeing your whole customer? Do you know when, where and how often they travel? If not, you’re probably missing out on opportunities.

By consolidating customer data from over a dozen affiliated travel brands in the Xanterra travel & leisure portfolio, the Xanterra marketing team is mining their customer data for knowledge and insight that is helping them grow their business while reducing customer acquisition costs. Join this round table to learn how they’re utilizing guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.

5. Turning Customer Opinion Into Customer Action: How Listening Creates Trustworthy Data For Actionable Improvements
Lily Christensen, Head of Business Development- US & America, USABILLA

6. Translation As Your Secret Weapon: Reach More Consumers, “Leapfrog” Competition, & Reduce Marketing Spend
Paris H. Loesch, VP, Global Travel, Consumer & Digital Markets, Lionbridge

How do you cut thru the digital clutter? How do your consumers? Its all about “PERSONAILZATION” and Lionbridge will share several case studies on how large and small clients in the Travel Industry have figured it out. Paris Loesch will share specifics examples, best practices and Do’s & Don’ts - real actionable insights and actions steps you can take “tomorrow” to sell more, spend less and beat your competitor.