LiLing Pang

Founder & CEO
Trekaroo, Inc.

LiLing Pang is the Co-founder and CEO of Trekaroo. In 2009, she founded Trekaroo.com, a website that provides a supportive community to parents looking to be inspired and equipped to plan a great family vacation. Under LiLing’s leadership, Trekaroo has grown into the nation's largest independent family travel community. As one of the most trusted names in family travel, Trekaroo has been applauded for it’s savvy reviews and quality editorial content. This award winning website and its team of real parent experts have won numerous awards including Visit California’s Eureka Award two years running. The website has also been featured in the New York Times, Los Angeles Times, CBS News, Fox News, Women’s Day, Huffington Post, Mashable.com & Daily Candy Kids.

LiLing graduated from the Wharton School of Business at the University of Pennsylvania. With a decade in market research, product development, and strategic marketing, she now leverages her expertise to help destinations and travel brands develop and execute their content and influencer marketing strategies.

Check out the incredible speaker line-up to see who will be joining LiLing.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018

10:20 Modern-Day Storytelling: Unleashing Its Power To Connect And Influence Behavior

The power of story has been known from ancient times.Now, with the world of journalism going through tremendous upheaval, travel brands have an opportunity to innovate and tap professional storytellers to reach customers like never before. We’ll take a closer look at how smart destinations and travel brands are successfully leveraging influencers to tell brand stories and engage their audiences in conversation as part of their digital marketing strategy.
• The brain science behind the power of storytelling
• Who is the modern storyteller and how to best utilize their strengths to play an effective role in your integrated marketing strategy?
• Success stories from the travel sector where storytelling and content marketing are employed strategically with successful conversion