The Digital Traveler: Harnessing Their Research For Your Revenue
Thursday, January 4th, 2018
In 2016, travel consumers have come to expect a personal treatment across channels while having options tailored to their individual experience. Find out how to better engage with travel consumers throughout their journey by analyzing key customer segments, utilize the latest personalization tools to build relevant cross-sell and upsell offers in real-time, and deliver savvy A/B and multivariate tests that increase conversion and grow revenue.
Co-presenters Bob Dufour, CEO of Fusion, and Lee Barrett, Director of Ancillary Revenue at Vivaaerobus, will discuss how their partnership has been driving Viva’s ancillary sales growth in 2016 while highlighting some of the positive results in their latest case study.