Kris Potter

VP Consumer Marketing & eCommerce Product
Apple Leisure Group

Lead eCommerce Product, Digital & Creative Strategy Services for Apple Leisure Group’s leading vacation brands: Apple Vacations, American Express Vacations and Travel Impressions.
•    Providing vision; inspiring innovative and collaborative thinking; motivating and leading a 50+ team responsible for UI experience, customer acquisition and brand development.
•    Strategic design, development and delivery of user friendly, intuitive & highly relevant experiences across all B2C and B2B channels, including web design & development, UX, A/B & multivariate testing, project scoping and web analytics.
•    Heavy utilization of data intelligence to improve online and offline conversions; deliver relevancy to customers based on profile, past purchases and website behavior; and optimize ROI.
•    Leading cross-channel innovation, online & email marketing, SEM, customer loyalty, merchandising & content curation.
•    Inspire brand confidence via the delivery of a consistent visual voice across all customer touch points. The in-house creative team serves as full-service agency responsible for the delivery on fully integrated media campaigns, including broadcast, print, and digital components.

Check out the incredible speaker line-up to see who will be joining Kris.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

11:25 Panel Discussion: Form Versus Function—Building An Effective Online Experience

As travelers explore your product offerings, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
• Testing user experience before jumping on the “new, hot” technology