Julie Hoffmann

ED, Digital and Consumer Experience
MGM Resorts International

Hoffmann is responsible for leading the Digital Guest Experience Strategy ensuring new digital touch points enhance traditional ones to exceed guests’ expectations. In partnership with the Chief of Digital, she leverages both internal teams/external partners deploying new digital customer experiences and integrating with existing technology. With a strong belief in the customer, a core focus is on listening to their needs to guide innovation. Time is the one limited universal resource that should be the focus for all Consumer Experience Strategists. Solving for time with simplicity and grace.

Hoffmann joined MGM Resorts International in 2010 as the Director of Interactive Marketing for CityCenter. Most recently, she held the position of Director of Marketing where she worked with property executives and operational departments to provide strategic marketing solutions. These initiatives spanned organic/paid media, on-property technology and traditional marketing integration. She launched MGM Resorts’ first responsive design website ARIALasVegas.com seeking to accommodate consumer shifts to mobile devices.

Prior to joining MGM Resorts International, Julie held the leadership position of Corporate Director of Internet Marketing for Caesars Entertainment responsible for the digital strategy for over a decade. During her tenure, she implemented a digital marketing platform that serviced 40 resorts nationwide with revenue streams of $150M+. Julie has19 years’ leadership in leisure travel and beverage sales industries, developing marketing initiatives via strategic planning with a core focus on the customer experience. She brings a deep and comprehensive skill set as well as overall expertise across the digital space.

She sits on both the Adobe Product Customer Advisory Board and the Internet Marketing Association (IMA) International Executive Council.

Julie holds Bachelor of Arts degree in Marketing from Michigan State University and is a graduate of the 2013 Leadership Institute program for MGM Resorts International.

Check out the incredible speaker line-up to see who will be joining Julie.

Download The Latest Agenda

Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

10:10 MGM Resorts International Customer Experience Transformation

Customers expect 360 degree levels of service driven by the universal constrained resource of time. Each customer is seeking an end destination. Along the way digital marketers play a key support role through the channels they unlock. The customer journey is an iterative cycle of discovering, planning, booking, anticipating and sharing. While world-class websites initiated the first step towards an omni-channel experience, mobile apps, and in venue screens soon followed. What does this mean for the New Marketer? From vision and strategy to execution, the foundation of a brand’s content and data strategy needs to deliver the right digital experiences to give both the customer and even digital marketers back their time.
• Simplify through the customer view
• Navigate the MGM Resorts International journey from Vision, Strategy to the Omni-Channel Experience
• Learn more about the world class digital marketing platform that supports the guest on all devices
• Understand how the customer experience for 41M visitors in Las Vegas is enhanced through optimization and targeting.