John Jimenez

Portfolio Director of e-Commerce
Interstate Hotels & Resorts

John Jimenez first joined Interstate in 2005 and quickly found a passion for Marketing. In today’s fast pace, multi device, omnichannel, user centric, location based, social driven marketing universe John helps connect customers to the services offered by the stakeholders of Interstate Hotels. You will often find him digging into the SEO and SEM efforts of his hotels. His is data driven and has an insatiable appetite for learning. He serves on the Digital Advisory Board for both Marriott and Hyatt. John holds a Bachelor of Arts in Bible from Moody and a Master’s in Business Administration from Augsburg College.

Fun/Interesting Fact:
John loves philosophy and is often fascinated with the post hoc ergo propter hoc fallacy particularly as it relates to human behavior.

Check out the incredible speaker line-up to see who will be joining John.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

14:35 Panel Discussion: Leveraging UGC To Enhance Your SEO Best Practices

Images, photos, blogs are flooding the internet from travelers—and they’re talking about your business! Since they’re a fan of you, show them some recognition (they love the re-grams!); so borrow their content and enhance your SEO. By showcasing different perspectives, you can speak to different types of travelers. The experts on this panel share their tips to:
• Establish enterprise-wide best practices for your brand—what rules and links are essential to your SEO plan
• Build fresh and relevant content for SEO optimization
• Curate your brand’s products to ensure your product is relevant in the targeted travelers’ search
• Create valuable and shareable content for search engines to rank with essential, relevant keywords
• Incorporate keywords in social and brand content to make your webpage rank higher than your competitors

16:05 The Big Debate: Making The Most Out Of Your OTA-Partner Sites

Online travel is in the midst of an ever-evolving ecosystem of dreamers, researchers, comparers, and decisive travelers. The relationship between travel brands and partner sites is growing more complex with balancing acts of product availability. Face the facts: travel brands and OTAs need each other…so let’s have a healthy debate on what both sides need to do to advance the industry:
• Negotiating the best rate to maximize commissions and profits
• Keeping your brand voice and image on third party sites
• Deciphering if paid advertisements on the OTA site are worth your budget
• Key data sources: what customer information should be exchanged to have a mutually beneficial relationship
• Analyzing received data at check-in, and converting the traveler post-trip to a direct-buyer