Jeremie Catez, Co-Founder at Beewake
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Jeremie Catez


Co-Founder
Beewake

Check out the incredible speaker line-up to see who will be joining Jeremie.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018


14:35 Panel Discussion: ABCDs Of Travel—Absolute Revenue, Booking Rates, Commissions, And Distributions

So many deal negations, so many KPIs, and what seems so little time. You need an effective plan now, so take it back old-school by looking your ABCDs, and make new friends (ie building great partnerships with partner sites). The executives on this panel lay out your new action plan by:
• Analyzing sources of absolute revenue: where to optimize the best sources of web traffic
• Actively managing booking rates on Metas to decide when to discount and when not to
• Executing a win-win solution with partner sites for commissions
• Marketing where your customers are: assessing which partner to best-allocate distributions

16:05 The Big Debate: Making The Most Out Of Your OTA-Partner Sites

Online travel is in the midst of an ever-evolving ecosystem of dreamers, researchers, comparers, and decisive travelers. The relationship between travel brands and partner sites is growing more complex with balancing acts of product availability. Face the facts: travel brands and OTAs need each other…so let’s have a healthy debate on what both sides need to do to advance the industry:
• Negotiating the best rate to maximize commissions and profits
• Keeping your brand voice and image on third party sites
• Deciphering if paid advertisements on the OTA site are worth your budget
• Key data sources: what customer information should be exchanged to have a mutually beneficial relationship
• Analyzing received data at check-in, and converting the traveler post-trip to a direct-buyer