Jeff Ulrich

Senior Manager, eCommerce Digital Innovation
United Airlines

Jeff Ulrich has worked in the Airline business for over 25 years. His background is as varied as the number of years he's worked for Continental and now the new United; from Call Centers to Airports to Technology, all of his experience has focused on enhancing the Customer Experience. In his current role as Sr. Manager eCommerce Digital Innovation, Jeff focuses on new technologies and ways to deliver exceptional customer experiences through United’s Mobile digital channels.

Jeff lives to travel and loves gadgets, so he’s passionate about his role at United.

Check out the incredible speaker line-up to see who will be joining Jeff.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

15:05 Beacons, Location and Travel: Providing Value To The Customer

Beacons have been in the news over the past few years, deployed by several retailers, large and small, to provide customers with location based messaging on products and sales. So how does that work for travel? Is it the same model? What do travelers want? Throughout this session, Jeff uncovers:
• United Airlines’ location strategy
• Understand where does it make sense and where does it get “creepy"
• Focusing on what else can location data provide the enterprise
• Boosting both customer and business benefits