Hugh Aitken, Director of Business Development at Skyscanner
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Hugh Aitken


Director of Business Development
Skyscanner

Check out the incredible speaker line-up to see who will be joining Hugh.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018


10:40 Disruption Innovation: Pushing Data And Technology Change

Data within the travel space—specifically aviation-- has previously been dominated by incomplete prehistoric information pulled from non-linear segments such as GDS or passenger surveys. In today’s world of technological advances and savvy consumers, both the travel and non-travel industries need to embrace innovative forms of data analysis to be able to spot new opportunities to evolve and stay relevant to today’s traveler. Join Hugh Aitken as he discusses:
• How to overhaul traditional methods of data analysis that are now unreliable and
irrelevant
• Becoming agile to shifts in the marketplace with the rapid evolution of data analysis
• Predicting the future: what KPIS in data you really need to analyze