Felicia Yukich

Global Brand Marketing Communications and Content Director
Four Seasons Hotels and Resorts

Check out the incredible speaker line-up to see who will be joining Felicia.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

11:55 High-Touch AND High-Tech: Building Relationships With Your Customers

With today’s technology, luxury consumers expect clear, interactive, and accurate information and images. Felicia Yukich oversees the global master brand platform and campaigns across all Four Seasons marketing channels, including brand photography and video guidelines, and has a firm grasp on not only what to show the customer but how to interact and entertain them. Throughout this presentation Felicia discusses:

• Integrating high-touch technology in a luxury world: what works and what does not work

• More than images: showcasing the essence of your brand’s core through stories

• Encouraging 1:1 interaction and consumer to consumer marketing—let your consumers know you are enjoying their experiences with them