Eoin Furlong

Executive Director, Hilton Direct
Hilton Worldwide

Recently transitioned to Hilton Direct having directed multiple teams based in the Americas, EMEA and APAC for Hilton Worldwide providing hotel distribution, revenue management and new hotel support, producing property and aggregate-level analytics and driving distribution technology development across Hilton’s global brands.

Previously worked at hotel-level for Doubletree Hotels, Promus Hotels and Hilton Hotels Corporation in management positions within Front Office, Food & Beverage and Business Travel Sales, experience which was leveraged to create one of the first third party online distribution teams within the travel and hospitality industry.

Check out the incredible speaker line-up to see who will be joining Eoin.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

14:35 Panel Discussion: ABCDs Of Travel—Absolute Revenue, Booking Rates, Commissions, And Distributions

So many deal negations, so many KPIs, and what seems so little time. You need an effective plan now, so take it back old-school by looking your ABCDs, and make new friends (ie building great partnerships with partner sites). The executives on this panel lay out your new action plan by:
• Analyzing sources of absolute revenue: where to optimize the best sources of web traffic
• Actively managing booking rates on Metas to decide when to discount and when not to
• Executing a win-win solution with partner sites for commissions
• Marketing where your customers are: assessing which partner to best-allocate distributions