Edward Perry, Head of Partnerships, Americas at HRS
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Edward Perry


Head of Partnerships, Americas
HRS

Check out the incredible speaker line-up to see who will be joining Edward.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018


16:05 The Big Debate: Making The Most Out Of Your OTA-Partner Sites

Online travel is in the midst of an ever-evolving ecosystem of dreamers, researchers, comparers, and decisive travelers. The relationship between travel brands and partner sites is growing more complex with balancing acts of product availability. Face the facts: travel brands and OTAs need each other…so let’s have a healthy debate on what both sides need to do to advance the industry:
• Negotiating the best rate to maximize commissions and profits
• Keeping your brand voice and image on third party sites
• Deciphering if paid advertisements on the OTA site are worth your budget
• Key data sources: what customer information should be exchanged to have a mutually beneficial relationship
• Analyzing received data at check-in, and converting the traveler post-trip to a direct-buyer