Edward Perry

Head of Partnerships, Americas
HRS

Edward Perry is the Head of Partnerships, Americas for HRS Group. In his role, he is responsible for supporting hotels chains in the Americas to maximize their market share of corporate, leisure and group travel business on a global scale. He also manages strategic partnership relationships with technology partners to meet hotel chain requirements.

Prior to his role at HRS Group, Edward was the Global Senior Director for Worldhotels, an independent hotel chain. In that position, he was responsible for global online travel agency partnership management as was as a lead on all social media matters.

Edward sits on the Board of the Hotel Electronic Distribution Network Association (HEDNA) which supports the growth of distribution opportunities for the hospitality industry. He holds a MBA in Global Business Management.

Check out the incredible speaker line-up to see who will be joining Edward.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

16:05 The Big Debate: Making The Most Out Of Your OTA-Partner Sites

Online travel is in the midst of an ever-evolving ecosystem of dreamers, researchers, comparers, and decisive travelers. The relationship between travel brands and partner sites is growing more complex with balancing acts of product availability. Face the facts: travel brands and OTAs need each other…so let’s have a healthy debate on what both sides need to do to advance the industry:
• Negotiating the best rate to maximize commissions and profits
• Keeping your brand voice and image on third party sites
• Deciphering if paid advertisements on the OTA site are worth your budget
• Key data sources: what customer information should be exchanged to have a mutually beneficial relationship
• Analyzing received data at check-in, and converting the traveler post-trip to a direct-buyer