Derek Schoen

Director of Interactive Marketing
ARIA Resort & Casino

Check out the incredible speaker line-up to see who will be joining Derek.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

15:05 Creating Video To Market Across Platforms, Enhancing SEO

When advertising travel online, customers rate video as the most effective tool. Video inspires and realistically displays the travel product; it convinces your buyer of the quality of the onsite experience they can expect. Join Derek Schoen as he presents:
• Creating brand stories while showing details in a creative way
• Video creation: ensuring you keep the brand voice when you outsource, and ways you can create in-house video
• Marketing and re-purposing your video across platforms to enhance SEO
• Debate: is it worth the expensive cost? Deciding which KPIs should you measure for ROI