Chris Lord

SVP, Global Growth Strategy and Marketing
HGS

Chris Lord is a member of the global leadership team at HGS, a 40,000 employee business services company, specializing in providing best in class consumer interactions with enhanced customer experiences and optimized relationships.

At HGS, Chris leads global functions including strategy, marketing, capabilities and solutions, analyst and advisor relationships, and sales operations.

With over 25 years of experience in IT and BPO services, Chris has helped organizations achieve significantly higher performance including Wipro (Country Head), Accenture (Partner, Financial Services), and EDS (SVP Financial Services) as well as extensive management consulting and strategy roles.

Chris has been an advisor to CEOs and executive leadership teams on outsourcing relationships across industries, launching new business divisions, M&A activities, marketplace assessments as well as developing and executing strategic growth initiatives.

His vast insight and perspectives have been developed through deep client relationships providing strategic business services and through extensive operations in India, Philippines, Southeast Asia, UK, and throughout North America.

Chris is very engaged within the customer experience and outsourcing industry and has been a frequent keynote speaker, panelist and facilitator of thought leadership outsourcing panels in the USA, Canada and India.

Check out the incredible speaker line-up to see who will be joining Chris.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

11:25 Panel Discussion: Form Versus Function—Building An Effective Online Experience

As travelers explore your product offerings, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
• Testing user experience before jumping on the “new, hot” technology