Chris Lehman

Vice President, Sales
adMarketplace

Chris Lehman is a search marketing expert with six years of experience in digital advertising and extensive experience in the travel vertical. As Vice President of sales, Chris manages the adMarketplace sales team and is in charge of growth, training, and strategic partnerships. Chris is also responsible for forging and maintaining adMarketplace's agency relationships across the four major holding companies. He is an avid traveler and loves the beach.

Check out the incredible speaker line-up to see who will be joining Chris.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

09:45 Panel Discussion: Winning The Booking Through Search And Display

It’s no secret—travel brands love online advertising….but not all online advertising is the same, so you must be vigilant in measurement as you build your attribution models. The experts on this panel share their case as to what they see works best in grabbing the awareness of the traveler:

• Search: keywords needed to drive the purchase decision
o How to be specific but not too narrowly focused
• Display: following the customer down the funnel as they discover
o How long is too long to chase the sale?
• Measuring success: setting up KPIs to have fluid attribution modeling
• Adding instant-booking features on ads to convert the customer with fewer clicks
• Which method travel brands find to have the most long-term success, and bang for your buck