Brady Cassidy

Director of Growth
Granify

Brady holds Masters degrees in both Business Administration and Digital Marketing, earning a number of academic achievement awards. His work on digital marketing has twice been featured in university textbooks published by two of the three largest textbook publishing companies globally. He has over five years’ practical experience working with businesses in diverse industries in strategic development, marketing strategy, and financial modeling, and four years’ experience in digital marketing with startups. Brady is currently responsible for managing and developing the sales and business development team and strategic direction, and leading the marketing team.

Check out the incredible speaker line-up to see who will be joining Brady.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

12:35 Panel Discussion: Driving Direct Bookings From Disrupters

The relationship between traditional travel brands, OTAs, metas, and disrupters is ever-evolving. Traditional travel brands need to constantly assess how to win the booking, increase their exposure, reveal direct “perks”…while still maintaining a strong relationship with various channels. The executives on this panel reveal how they are:
• Assessing which platforms are best to invest in for exposure
• Leveraging meta-search and OTAs for exposure and ensuring the right customer experience on these channels
• Analyzing keywords to be at the top of search, and which keywords are best to bid on
o Branded versus non-branded
• Showing your brand will give you the best service with direct booking and using brand initiatives that are available
• Sweetening the deal: offers that don’t cut into your bottom line to win the direct booking