Brady Cassidy, Director of Growth at Granify
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Brady Cassidy


Director of Growth
Granify

Check out the incredible speaker line-up to see who will be joining Brady.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018


12:35 Panel Discussion: Driving Direct Bookings From Disrupters

The relationship between traditional travel brands, OTAs, metas, and disrupters is ever-evolving. Traditional travel brands need to constantly assess how to win the booking, increase their exposure, reveal direct “perks”…while still maintaining a strong relationship with various channels. The executives on this panel reveal how they are:
• Assessing which platforms are best to invest in for exposure
• Leveraging meta-search and OTAs for exposure and ensuring the right customer experience on these channels
• Analyzing keywords to be at the top of search, and which keywords are best to bid on
o Branded versus non-branded
• Showing your brand will give you the best service with direct booking and using brand initiatives that are available
• Sweetening the deal: offers that don’t cut into your bottom line to win the direct booking