Bob Dufour

CEO
Fusion

Bob Dufour is the CEO of Fusion, a unique marketing and technology pioneer serving customers in 42 countries. Prior to Fusion, Bob was the President of Allianz Global Assistance Interactive Company, the subsidiary of Allianz Global Assistance USA responsible for the creation and development of Fusion’s functionality – a solution using real-time analytics and merchandising to personalize insurance products. After much success, Allianz chose to spin off Fusion in 2012 and extend its patented, high performance technology platform and capabilities into a broader range of products and global markets.

Bob has extensive experience in sales and marketing while leveraging his background in finance, psychology and statistics to create solutions that meet the demanding requirements of partners and customers. Prior to joining AGA Interactive Company, Bob served for five years as Vice President and head of marketing for specialty insurer, Markel Corporation. He was also President of Affinion Loyalty Group for five years where he developed innovative loyalty solutions for travel and financial industry clients. Bob served as Senior Vice President of new product development for the Connecticut-based firm, Affinion – a direct marketing firm specializing in co-branded programs for financial institutions. He has also held sales and marketing positions with major banks and financial institutions.

Bob attended a Ph.D. program in Industrial Psychology at the University of Tennessee. He also holds an M.S. in Finance from Virginia Commonwealth University where he received the Dean’s Scholar Award. Bob graduated summa cum laude with a B.S. degree in business, biology and psychology from Western Michigan University.

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

10:15 Conversion To Cross-Sell: What Customers Really Crave

In 2016, travel consumers have come to expect a personal treatment across channels while having options tailored to their individual experience. Find out how to better engage with travel consumers throughout their journey by analyzing key customer segments, utilize the latest personalization tools to build relevant cross-sell and upsell offers in real-time, and deliver savvy A/B and multivariate tests that increase conversion and grow revenue.

Co-presenters Bob Dufour, CEO of Fusion, and Lee Barrett, Director of Ancillary Revenue at Vivaaerobus, will discuss how their partnership has been driving Viva’s ancillary sales growth in 2016 while highlighting some of the positive results in their latest case study.

16:50 Digital Solution Deep Dives

Have a specific digital challenge? These interactive working groups are your opportunity to discuss your pressing issues with executive peers, and build a mini-roadmap to your solution. Choose 2 tables amongst each unique topic.

To lead a Deep Dive, contact Alex.Cherkovets@wbresearch.com or 646-200-7534.

1. 5 Digital Reservation-Driving Strategies To Implement Now
Ryan Gibson, EVP of Marketing Strategy, Merkle

2. Using Video To Drive Bookings
Matt Leingang, VP, Eyeview West Coast

3. Conversion To Cross-Sell: What Customers Really Crave
Bob Dufour, CEO, Fusion

4. Mining Your Customer Data For Maximum Cross-Sell And Up-Sell
Lindsey Hafemeister, Partnership Marketing Manager, Xanterra Parks & Resorts

Are you seeing your whole customer? Do you know when, where and how often they travel? If not, you’re probably missing out on opportunities.

By consolidating customer data from over a dozen affiliated travel brands in the Xanterra travel & leisure portfolio, the Xanterra marketing team is mining their customer data for knowledge and insight that is helping them grow their business while reducing customer acquisition costs. Join this round table to learn how they’re utilizing guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.

5. Turning Customer Opinion Into Customer Action: How Listening Creates Trustworthy Data For Actionable Improvements
Lily Christensen, Head of Business Development- US & America, USABILLA

6. Translation As Your Secret Weapon: Reach More Consumers, “Leapfrog” Competition, & Reduce Marketing Spend
Paris H. Loesch, VP, Global Travel, Consumer & Digital Markets, Lionbridge

How do you cut thru the digital clutter? How do your consumers? Its all about “PERSONAILZATION” and Lionbridge will share several case studies on how large and small clients in the Travel Industry have figured it out. Paris Loesch will share specifics examples, best practices and Do’s & Don’ts - real actionable insights and actions steps you can take “tomorrow” to sell more, spend less and beat your competitor.