Bob Dufour, CEO at Fusion
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Bob Dufour


CEO
Fusion

Check out the incredible speaker line-up to see who will be joining Bob.

Download The Latest Agenda

The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018


10:15 Conversion To Cross-Sell: What Customers Really Crave

In 2016, travel consumers have come to expect a personal treatment across channels while having options tailored to their individual experience. Find out how to better engage with travel consumers throughout their journey by analyzing key customer segments, utilize the latest personalization tools to build relevant cross-sell and upsell offers in real-time, and deliver savvy A/B and multivariate tests that increase conversion and grow revenue.

Co-presenters Bob Dufour, CEO of Fusion, and Lee Barrett, Director of Ancillary Revenue at Vivaaerobus, will discuss how their partnership has been driving Viva’s ancillary sales growth in 2016 while highlighting some of the positive results in their latest case study.

16:50 Digital Solution Deep Dives

Have a specific digital challenge? These interactive working groups are your opportunity to discuss your pressing issues with executive peers, and build a mini-roadmap to your solution. Choose 2 tables amongst each unique topic.

To lead a Deep Dive, contact Alex.Cherkovets@wbresearch.com or 646-200-7534.

1. 5 Digital Reservation-Driving Strategies To Implement Now
Ryan Gibson, EVP of Marketing Strategy, Merkle

2. Using Video To Drive Bookings
Matt Leingang, VP, Eyeview West Coast

3. Conversion To Cross-Sell: What Customers Really Crave
Bob Dufour, CEO, Fusion

4. Mining Your Customer Data For Maximum Cross-Sell And Up-Sell
Lindsey Hafemeister, Partnership Marketing Manager, Xanterra Parks & Resorts

Are you seeing your whole customer? Do you know when, where and how often they travel? If not, you’re probably missing out on opportunities.

By consolidating customer data from over a dozen affiliated travel brands in the Xanterra travel & leisure portfolio, the Xanterra marketing team is mining their customer data for knowledge and insight that is helping them grow their business while reducing customer acquisition costs. Join this round table to learn how they’re utilizing guest history and preferences to align the right messages and offers with the right customers to create sustained, profitable relationships.

5. Turning Customer Opinion Into Customer Action: How Listening Creates Trustworthy Data For Actionable Improvements
Lily Christensen, Head of Business Development- US & America, USABILLA

6. Translation As Your Secret Weapon: Reach More Consumers, “Leapfrog” Competition, & Reduce Marketing
Spend
Paris H. Loesch, VP, Global Travel, Consumer & Digital Markets, Lionbridge

How do you cut thru the digital clutter? How do your consumers? Its all about “PERSONAILZATION” and Lionbridge will share several case studies on how large and small clients in the Travel Industry have figured it out. Paris Loesch will share specifics examples, best practices and Do’s & Don’ts - real actionable insights and actions steps you can take “tomorrow” to sell more, spend less and beat your competitor.