Billy Sanez, VP of Marketing at FareCompare.com
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Billy Sanez


VP of Marketing
FareCompare.com

Check out the incredible speaker line-up to see who will be joining Billy.

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Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018


09:00 Roadmap To Omni: Checkpoints For A Phased Approach Across Business Lines

Your customers see you as one brand, not different business units within a company, and they expect you to know what they value. Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. During this session, Billy discuss omni-channel checkpoints to drive higher conversions and yield by:
• Understanding the customer and delivering what they value…not just what your business unit wants
• Setting focused goals and “supported factors” across the entire business
• Dissolving unit marketing/technology silos, and centralizing budgets
• Connecting technologies to deliver unified message across channels
• Ensuring accuracy and efficiency of products delivered to customers
• Optimizing results by focusing on “supporting factors” and customer feedback