Benjamin Berenson

Management Associate
MGM Resorts

Check out the incredible speaker line-up to see who will be joining Benjamin.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018

11:50 Panel Discussion: More Instant, More Integrated: Technology That’s No Longer “Of The Future”

Better, Faster, Nimble, Personal. These are the words that should be describing your marketing plans, and the technology that supports it. Travelers welcome the technology and you need to capitalize on connecting with them in unique ways. The executives on this panel reveal the technology they are testing like:
• Augmented Reality: showing off your brand in a new and exciting way
• Integrating beacon technology: get a full understanding of how your customer travels, boosting ROI by sending product suggestions and push notifications
• Instant check-in via mobile and wearables
• Communication via mobile with concierge services