Ben Gray

From planning and research to booking and reviews, today's travelers are expecting their travel apps and websites to be their loyal companions. And with an increasing number of travel sites, price aggregators and other digital competitors entering the space, your customers are one bad experience away from abandoning your brand for a new one. Join Applause Digital Analyst Ben Gray as he discusses the importance of understanding what your customers and app users think about your company’s digital presence…and how doing so can help you launch great digital experiences that turn your casual customers into raving fans of your brand.

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

1. Marketing Attribution Success at IHG: An Insider’s Perspective
Olivia McKinsey , Manager, Digital Operations, IHG
Manu Mathew, CEO & Co-Founder, Visual IQ

2. Mastering The Intent Hotspot To Conversion Lifecycle: Architecting Strategies To Achieve Digital Travel Transformation
Mohammad Gaber, Head of Travel & Hospitality Industry Strategy, Adobe

3. Understanding Your Users To Launch Digital Experiences Your Customers Love
Ben Gray, Lead Digital Analyst, Applause

4. Exceeding The Demands Of The Digital Traveler
Alexander McPhie, Lead Strategist, Qubit

5. Fine Tuning Marketing Partner Performance: Collect And Analyze The Right Data
Erik Mikisch, VP, Marketing, Performance Horizon

6. The Concierge In Your Pocket: Connection And Loyalty Through Mobile
Alon Waks, VP, Global Head of Product Marketing, LivePerson
Angela Blanchard, Director of Travel Operations Infrastructure and Support, Disney