Andrew Wilson

EVP & CMO
Atlanta Convention & Visitors Bureau

Andrew Wilson, Executive Vice President and Chief Marketing Officer of the Atlanta Convention & Visitors Bureau, oversees all aspects of marketing and promoting the destination of Atlanta for tourism and conventions.

He started his career with the consumer marketing giant, Procter & Gamble before venturing into the world of technology and strategy planning with companies such as Cap Gemini and Alliance Consulting.

Andrew entered the world of destination marketing when he accepted a position as Chief Operating Officer of Brand Atlanta, a public private partnership initiative launched by the ACVB to develop and promote a singular brand identity for Atlanta. This role set the stage for later joining the ACVB to run marketing.

Under his leadership the ACVB has won numerous marketing awards, most recently Platinum Adrian and Gold Davy awards for best video campaign, The ATLFiles, and IAC Award for I AM ATL for Best Travel Integrated Ad Campaign.

Check out the incredible speaker line-up to see who will be joining Andrew.

Download The Latest Agenda

Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

09:40 Panel Discussion: Digital Revolution Is A Culture Evolution

Travel brands know to survive means digital is now incorporated through every facet of the company culture. But it’s not as easy as adding an app, some onsite features, and a tweet; it’s a change of mindset, and getting travelers to be as excited about their trip products as you are to give them great service. The experts on this panel share their tips:
• Working with the top: getting executives to champion digital change
• Thinking like a start-up: becoming nimble, agile, and efficiently executing A/B testing
• Delivering an exciting vision by building customer-driven design solutions
• Getting digital, product, and onsite teams to listen and leverage one another: delighting users, solving problems, and driving real business results