Digital Travel US 2016 (past event)

May 02 - 04, 2016

Contact Us: 1.888.482.6012

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Alon Waks, VP, Global Head of Product Marketing at LivePerson
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Alon Waks


VP, Global Head of Product Marketing
LivePerson
Alon Waks leads the Product Marketing and Go-To-Market teams at LivePerson. His organization drives all messaging, positioning, enablement as well as product/market launches and program management across the company. Alon has a vast experience in B2B Marketing, Product Management, GTM and consulting. Prior to LivePerson, Alon led Product Go-To-Market for all Avaya businesses; he oversaw a team that drove all applications and contact center roadmap, enablement, training, channel management and technical marketing globally. Alon previously led the Avaya core solutions marketing, driving a redefinition of the business communication space. He has a rich background in IT consulting, Business Intelligence and project management, working worldwide with enterprise customers Line of Business, IT and marketing.Alon holds a dual degree from Tel Aviv University and a MBA from Duke University

Check out the incredible speaker line-up to see who will be joining Alon.

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Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

14:40 The Concierge In Your Pocket: Showcasing Disney’s Mobile & Digital Connected Experience

Consumers have more ways than ever to research, review, and purchase hotel, flight, and vacation packages - web , Facebook, mobile apps, SMS, and more. But this industry has always been more than just dispensing a commodity - it was built, and still thrives, on delivering an experience. For Disney, that experience focuses on messaging - mobile or web. By transforming your contact center to a connection center, you will not only meet the demands of today's consumer, but drive greater value to your overall business and increase brand loyalty. Messaging provides the opportunity to redefine the concierge experience and put your brand in the pocket of consumers, provided your brand:
• Understands how mobile adoption, customer mobility, and messaging changes the way consumers browse, buy, and connect
• Creates a mobile-driven, consumer-centric experience that simplifies the most common travel & hospitality customer journeys
• Scales your front-line team to connect with more guests and provide a VIP experience without increasing labor or overall costs

16:50 Leaders In Travel Beer Hall Discussions *For Travel Executives Only*

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

1. Marketing Attribution Success at IHG: An Insider’s Perspective
Olivia McKinsey , Manager, Digital Operations, IHG
Manu Mathew, CEO & Co-Founder, Visual IQ

2. Mastering The Intent Hotspot To Conversion Lifecycle: Architecting Strategies To Achieve Digital Travel Transformation
Mohammad Gaber, Head of Travel & Hospitality Industry Strategy, Adobe

3. Understanding Your Users To Launch Digital Experiences Your Customers Love
Ben Gray, Lead Digital Analyst, Applause

4. Exceeding The Demands Of The Digital Traveler
Alexander McPhie, Lead Strategist, Qubit

5. Fine Tuning Marketing Partner Performance: Collect And Analyze The Right Data
Erik Mikisch, VP, Marketing, Performance Horizon

6. The Concierge In Your Pocket: Connection And Loyalty Through Mobile
Alon Waks, VP, Global Head of Product Marketing, LivePerson
Angela Blanchard, Director of Travel Operations Infrastructure and Support, Disney