Alexander McPhie

The on-demand traveler is here. They are an emerging breed, who are tech savvy, self-reliant and more demanding than ever before. Their demands? Highly personalized end-to-end experiences and interactions that facilitate their journey planning and add value along the way. Intuitive modern technologies are helping deliver instant gratification. Technology of this kind can help cater for an increasingly fickle and impatient audience, equipping them with tools to accelerate their journeys.

Sergio will explore how to utilize a data-driven framework to build multi-channel personal relationships at scale and share insights from our latest report on the future of travel. Key learnings include:
• The emerging trends shaping travel tomorrow
• Customer experience across the traveler journey

These interactive sessions are your opportunity to learn about the most innovative digital and omni-channel solutions on the market in a relaxed setting. Each table will have a specific theme—please choose two tables, allowing for one rotation in between topics. A highlight of Digital Travel Summit, roundtable discussions are your best opportunity to idea-share with your peers; have a pint and enjoy networking!

1. Marketing Attribution Success at IHG: An Insider’s Perspective
Olivia McKinsey , Manager, Digital Operations, IHG
Manu Mathew, CEO & Co-Founder, Visual IQ

2. Mastering The Intent Hotspot To Conversion Lifecycle: Architecting Strategies To Achieve Digital Travel Transformation
Mohammad Gaber, Head of Travel & Hospitality Industry Strategy, Adobe

3. Understanding Your Users To Launch Digital Experiences Your Customers Love
Ben Gray, Lead Digital Analyst, Applause

4. Exceeding The Demands Of The Digital Traveler
Alexander McPhie, Lead Strategist, Qubit

5. Fine Tuning Marketing Partner Performance: Collect And Analyze The Right Data
Erik Mikisch, VP, Marketing, Performance Horizon

6. The Concierge In Your Pocket: Connection And Loyalty Through Mobile
Alon Waks, VP, Global Head of Product Marketing, LivePerson
Angela Blanchard, Director of Travel Operations Infrastructure and Support, Disney