Alex Otrezov

Senior Director of Paid Search Operations
Hotwire.com

Alex currently leads Hotwire’s Meta, SEM, and SEO teams. He has over 10 years of online marketing experience, with a concentration in marketing automation at start-ups like Yodle and BrightWhistle

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda

Be Our Guest: Extending Digital Solutions To The In-Trip Experience

Sunday, February 4th, 2018

11:10 Panel Discussion: Making The Marketer A Data Scientist

Your marketing role in the travel industry has changed: you need to use your left and right brain, balance art and science, and be a creative while also being a scientist. And let’s not forget, you need to sell your product, and with a personalized touch. The executives on this panel explore how they have adjusted their mindsets internally to enable the marketer to be a data scientist by:
• Forgetting the pretty: conducting A/B testing to understand what online content is grabbing users’ attention
• How personal is too personal? Straddling the “creepy yet accurate” line of curated selling based on CRM
• Attribution marketing models: planning your best plan of attack and breaking down information to relay to teams to push ancillary products
• Experimenting with blending of content and commerce—your content moving customers around the site to discover more product