Alan Josephs

VP, Hotel Distribution
Travelzoo Inc.

Check out the incredible speaker line-up to see who will be joining Alan.

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The Digital Traveler: Harnessing Their Research For Your Revenue

Thursday, January 4th, 2018

11:25 Panel Discussion: Form Versus Function—Building An Effective Online Experience

As travelers explore your product offerings, it is imperative for your business to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:
• Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle
• Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span
• Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products
• Testing user experience before jumping on the “new, hot” technology