Ahmed Elemam, Senior Digital Marketer at WestJet
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Ahmed Elemam


Senior Digital Marketer
WestJet

Check out the incredible speaker line-up to see who will be joining Ahmed.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018


10:00 Maximizing Marketing Analytics: Building Audiences And Calculated Metrics

It goes without saying, it’s important to know what you are measuring; brands must have calculated metrics to measure the effectiveness of campaigns. When optimizing large SEM Campaigns, know which analytics need to be on your quick view dashboard to be nimble and agile. Join Ahmed Elemam as he delivers tips and tricks for efficient campaign management, while also weeding out inefficiencies:
• Customize your Analytics to your company’s needs
• Find quick wins using analytics to optimize your Digital Marketing
• Create easy to read dashboards to get company-wide adoption of your digital tools