Ahmed Elemam

Senior Digital Marketer
WestJet

Ahmed Elemam is a Senior Digital Marketer at WestJet where he overlooks channel management, analytics, customer segmentation and the Adobe “premium” Marketing Cloud. Prior to this role, Ahmed led touregypt.net in 2010, one of the top online destination niche tour operators, which was later sold in 2013. During his time at Tour Egypt, Ahmed had assembled a team of 35 employees with a heavy focus on digital optimization. Ahmed was selected as one of the top 3 MBA students for Air Canada’s leadership program where he went on to become manager of Air Canada’s top product “Rapidair”. Ahmed holds a BA in economics and an MBA from McMaster University. He currently lives in Calgary, Canada.

Check out the incredible speaker line-up to see who will be joining Ahmed.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018

10:00 Maximizing Marketing Analytics: Building Audiences And Calculated Metrics

It goes without saying, it’s important to know what you are measuring; brands must have calculated metrics to measure the effectiveness of campaigns. When optimizing large SEM Campaigns, know which analytics need to be on your quick view dashboard to be nimble and agile. Join Ahmed Elemam as he delivers tips and tricks for efficient campaign management, while also weeding out inefficiencies:
• Customize your Analytics to your company’s needs
• Find quick wins using analytics to optimize your Digital Marketing
• Create easy to read dashboards to get company-wide adoption of your digital tools