Adele Gutman Milne, VP, Sales, Marketing,& Revenue at Library Hotel Collection
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Adele Gutman Milne


VP, Sales, Marketing,& Revenue
Library Hotel Collection

Check out the incredible speaker line-up to see who will be joining Adele Gutman.

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Looking Ahead: Post-Trip, Pre-Planning Personalization

Sunday, March 4th, 2018


12:20 Garnering The Devoted Customer: Today's Guest Experience Is Tomorrow's Best Marketing Strategy

Successful Digital Marketing begins with a compelling story that crystallizes what makes your product not just a commodity, but rather a unique experience travelers pay a premium for. During this presentation, Adele teaches you a simple plan that can be implemented by any business leader to create a strong brand story—and this story captures the attention of potential customers because the message is being carried not only by the executive office, but by all its staff members and multitudes of past customers and fans.
• Stopping the endless cycle of searching for new clients to replace business lost due to lack of fulfillment
• Creating a social media marketing driven/guest driven culture in your company
• Optimizing the effectiveness of all your traditional and digital marketing campaigns.
• Maintaining a relationship with your customers and building upon products early to upsell, build revenue streams, and analyze preferences pre-check-in